Learn how you can help create a better world. 
 
This book is about how we can create a movement. Nearly all problems of human behavior stem from our failure to ensure that people live in environments that nurture their well-being.
I am confident that, if we marshal the evidence for nurturing environments and use the advocacy techniques that worked so well for the tobacco control movement, we can truly transform society. Not only will we have smoke-free gatherings, but we will also have communities that see to the well-being of every member. We will have less crime, mental illness, drug abuse, divorce, academic failure, and poverty.