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Learn how you can help create a better world. 


This book is about how we can create a movement. Nearly all problems of human behavior stem from our failure to ensure that people live in environments that nurture their well-being.

I am confident that, if we marshal the evidence for nurturing environments and use the advocacy techniques that worked so well for the tobacco control movement, we can truly transform society. Not only will we have smoke-free gatherings, but we will also have communities that see to the well-being of every member. We will have less crime, mental illness, drug abuse, divorce, academic failure, and poverty.

The Nurture Effect

Excluding Sales Tax
  • All funds contributed to Values to Action will be used to (a) reach more people about the effort to build a more nurturing society, (b) support the work of Study Circles, and (c) add content from members of the Values to Action community that helps others advance these efforts. Together we can build a community that contributes to the steady improvement in human wellbeing.

  • If you are outside the United States and would like to purchase a book, please find your countries website to purchase. Link

    At this time, we are not shipping outside of the USA.

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