American society has been harmed by the mistaken belief that everyone benefits when some people become very wealthy. 

Values to Action seeks a society that is founded on the value of ensuring everyone’s wellbeing. 

Climate Change Banners

Who We Are & What We Do

We're a group of scientists, clinicians, and concerned citizens who are using behavioral science knowledge to nurture human thriving.  

We need to reduce toxic biological and social experiences and promote kind, compassionate, and prosocial behavior.


Learn the Science Here

From the level of individual interpersonal relations to the level of the actions of entire nations, it is vital that we promote these kinds of nurturing practices.

Our strategy for bringing about a more nurturing society is laid out in Rebooting Capitalism. Values to Action uses this analysis to create a blueprint for how we can replace self-aggrandizement with kindness and caring.

Peer-Reviewed Articles 

A Strategic Plan for Strengthening America’s Families:


A Brief from the Coalition of Behavioral Science Organizations

The PAX Good Behavior Game: One Model for Evolving a More

Nurturing Society

Psychology, Public Policy, and Law:

The Promise of Prevention Science for Addressing

Intergenerational Poverty

Behavioral Science and the Prevention of Adolescent

Substance Abuse

A public health framework for marketing regulation

The State of Experimental Research on Community

Interventions to Reduce Greenhouse Gas

Emissions—A Systematic Review

The Socialization of Men and Boys in the Modern Are: An Evolutionary Mismatch

Mediators of Effects of Cooperative Learning

on Prosocial Behavior in Middle School